The Soapbox: The fallacy of ‘F2P insight’ in the MMO market

I read with disgust a recent GI.biz piece about free-to-play and its supposed coming of age. The business model has of course run amok through the western MMO industry since Turbine’s Dungeons & Dragons Online started the dominoes rolling in 2010, and it has been the weapon of choice for separating browser/mobile game players from their money since browser/mobile games [...]

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